Rough Order of Magnitude – Your Time Has Come explores the critical role of early-stage estimation in decision-making, innovation, and strategic planning. In an era defined by uncertainty and rapid change, the Rough Order of Magnitude (ROM) approach—often dismissed as imprecise or overly simplistic—finds new relevance. ROM is a powerful tool for navigating ambiguity, enabling stakeholders to act decisively with limited data. It challenges the obsession with precision in the face of incomplete information, arguing instead for the pragmatism, speed, and directional clarity that a ROM provides. Drawing case studies, this presentation champions ROM as a mindset shift, empowering individuals and organisations to move forward when perfect knowledge is out of reach.